Diksha Bokade
Marketing Manager
About
Marketing Manager
Hi, I’m Diksha Bokade, a results-driven Marketing Manager with a passion for building impactful campaigns that connect brands with their audience. I specialize in digital strategy, content marketing, and performance analytics, with experience leading cross-functional teams to deliver measurable growth. I thrive in fast-paced environments and enjoy turning insights into action. My career goal is to lead marketing innovation in a purpose-driven organization that values creativity and data equally.
I’m driven by the joy of creating and connecting. Whether I’m crafting a marketing strategy or working on a painting, I find fulfillment in projects that bring people together and make a difference. I aspire to grow into a role where I can lead with purpose, inspire creativity, and contribute to something meaningful.
Who am i?
A strategic marketing and communications professional with a passion for impactful storytelling and data-driven growth. With 6 years of experience spanning digital marketing, brand management, and analytics, I specialize in creating campaigns that connect, engage, and convert. From boosting web traffic and conversions to leading cause-driven initiatives, I bring both creativity and precision to every project. With a strong foundation in marketing analytics and a collaborative spirit, I aim to build meaningful partnerships and drive purposeful outcomes. Let’s connect and create something exceptional together.
Hobbies
Painting
Resin Art
Skillset
Strategic Planning & Execution
CRM management
Marketing
Advertising
Campaign Reporting
ROI Analysis
Keyword Optimization
Content Optimization
Campaign Tracking
Cross-functional Collaboration
Market Research & Trend Analysis
Clear Communication & Editorial Oversight
Problem Solving & Data Interpretation
Branding & Message Development
Leadership in Campaign Direction
Adaptability & Time Management
Guiding Principles
I’m driven by the joy of creating and connecting. Whether I’m crafting a marketing strategy or working on a painting, I find fulfillment in projects that bring people together and make a difference. I aspire to grow into a role where I can lead with purpose, inspire creativity, and contribute to something meaningful.
Goals
Campaigns with Purpose
Create high-impact marketing campaigns that blend creativity with measurable success and social relevance.
Grow Through Challenge
Pursue continuous professional development by embracing complex, evolving projects that stretch strategic thinking.
Empower and Elevate
Mentor, uplift, and collaborate with others — just as I’ve been guided and inspired in my own journey.
Craft with Precision
Strive for excellence by refining strategies, optimizing performance, and delivering results that exceed expectations.
Lead with Intention
Champion values-driven marketing that makes a lasting impact on brands, communities, and causes.
Strengths
Strategic Marketing and Content Creation
Project Coordination and Cross-team Collaboration
Creative and detail-oriented
Eager to learn and grow
Adaptable and resilient
Clear, empathetic communicator
TOOLS
HubSpot
Mailchimp
Zoho CRM
NetSuite
Google Ads
Google Analytics
Tableau
Power BI
Adobe Express
Canva
Adobe Creative Suite
Microsoft Excel
SPSS
SQL
Python
Qualtrics
Education and Certifications
Aug 2024
California State University
Master of Science in Marketing Analytics
Oct 2022
Google
Google Ads Measurement Certificate
Oct 2022
Google
Google Ads Search Certificate
Aug 2022
Linkedin
Excel Statistics Essential Training: 1
Aug 2022
Linkedin
Python Quick start
May 2021
Google Digital Garage
The Fundamentals of Digital Marketing
Jan 2021
University of Mumbai
Post Graduate Program in Marketing Management
Jun 2017
University of Aurangabad
Bachelor’s in Mechanical Engineering
California State University
Master of Science in Marketing Analytics
Google
Google Ads Measurement Certificate
Google
Google Ads Search Certificate
Linkedin
Excel Statistics Essential Training: 1
Linkedin
Python Quick start
Google Digital Garage
The Fundamentals of Digital Marketing
University of Mumbai
Post Graduate Program in Marketing Management
University of Aurangabad
Bachelor’s in Mechanical Engineering
Experience
Digital Marketing Manager
SquareResults
Oct 2024 – Present
- Spearheaded the planning, execution, and analysis of multi-platform digital marketing campaigns across Google Ads, Meta Ads, and LinkedIn, achieving a 25% boost in user engagement and a 15% increase in conversions within six months.
- Developed and implemented comprehensive SEO and SEM strategies, including keyword optimization, link-building, and competitor analysis, resulting in a 30% uplift in organic traffic and a 40% growth in social media followers.
- Executed and optimized segmented email marketing campaigns using tools like Mailchimp and HubSpot, increasing email open rates by 20% and CTR by 15%, while reducing unsubscribes.
- Developed campaign reports and dashboards using Google Analytics, Looker Studio, and CRM tools, while collaborating with content, design, and sales teams to ensure alignment with business goals and consistent messaging across digital channels.
- Introduced marketing automation flows and retargeting strategies that improved lead nurturing and customer retention by 12%.
Marketing Consultant
Multigonal LLC
April 2022 - Jan 2024
- Led full-funnel marketing efforts encompassing awareness, acquisition, engagement, retention, and loyalty, increasing active customer base by 18%.
- Optimized and scaled lead generation funnels using tools like HubSpot, Google Tag Manager, and Meta Ads Manager, delivering tailored user journeys across landing pages, emails, and retargeting ads—resulting in a 25% boost in qualified leads.
- Conceptualized and executed Facebook and Instagram ad campaigns targeting niche audiences through advanced interest and behavioral segmentation, resulting in a 3% higher average CTR and a 10% decrease in cost-per-click (CPC).
- Utilized Python and Google Sheets API for marketing analytics—built scripts for real-time campaign tracking, cohort analysis, and A/B testing comparisons, leading to a 2x improvement in audience engagement and a 2.3% increase in overall ROI.
- Delivered strategic recommendations on channel prioritization, budget allocation, and customer journey mapping, while training junior marketers on digital marketing best practices and performance measurement frameworks to drive higher retention and more effective spend.
Marketing Intern
Well Suited College and Career Planning
Oct 2022 - April 2023
- Maintained and updated website content to reflect new programs and initiatives, ensuring information accuracy and improved user experience.
- Managed social media channels and analyzed performance metrics using Google Analytics and Hootsuite to drive engagement and optimize campaign effectiveness.
- Executed targeted email marketing campaigns using Mailchimp, resulting in a 7.8% increase in audience engagement and improved segmentation for future outreach.
- Researched and proposed innovative content strategies, including blog and newsletter formats, to enhance brand visibility and user engagement.
- Assisted in organizing webinars and virtual events, promoting them across channels and ensuring timely communication with registrants.
Business Analyst
ZF Group
Oct 2021- March 2022
- Designed and implemented a structured approach for collecting business requirements across departments, leading to a 15% reduction in project delivery timelines.
- Conducted stakeholder interviews and translated business needs into clear technical documentation for development teams.
- Standardized reporting templates using Excel, Power BI, and Tableau to ensure consistent visibility into KPIs and project milestones.
- Streamlined communication with vendors and procurement teams, ensuring timely progress tracking and improved project coordination.
- Identified operational inefficiencies through root-cause analysis and contributed data-driven solutions to support informed decision-making across departments.
Marketing Coordinator- International Business
Greaves Cotton Limited
July 2017 - Oct 2021
- Managed marketing operations for international clients, overseeing collateral development, branding, and regional campaign execution.
- Coordinated multiple global marketing projects across geographies, ensuring timely delivery, localization, and alignment with business objectives.
- Strengthened the company’s online presence by creating and scheduling content calendars, increasing international engagement by over 20%.
- Responded to customer queries and built positive brand perception through timely social media interactions and professional correspondence.
- Supported the sales team by creating pitch decks, product brochures, and trade show materials tailored to international clients.
Projects
Optimization of Google ads for El Guero Tortas Ahogadas Restaurant in Los Angeles
Capstone project
Aug 2024
Key Insights & Outcomes
- Analyzed Google Ads data for El Guero Tortas Ahogadas using EDA, machine learning, and clustering.
- Identified strong correlations between impressions, clicks, cost, and CTR to understand keyword performance.
- Cluster analysis revealed low-performing keywords (e.g., how-to queries) with ~$1,561 in potential wasted spend.
- High-performing clusters focused on menu items and regional dishes showed better engagement and conversion potential.
- Recommendations included removing low-intent keywords, using targeted ad content, and optimizing landing pages.
- Overall, refined targeting can enhance campaign effectiveness and improve budget allocation.
Starbucks social media & Digital Marketing Analysis
Starbucks Analysis
June 2024
Key Insights & Outcomes
- Analyzed Starbucks’ digital presence across Instagram, TikTok, YouTube, LinkedIn, Facebook, and Twitter, focusing on SEO, PPC, ad copy, and sentiment.
- Optimize SEO/PPC for food, merchandise, and rewards.
- Improve ad targeting by avoiding sensitive topics.
- Address coffee quality, long wait times, and customization issues.
- Promote sustainability to boost engagement.
- Be more active on Facebook and Twitter.
- Monitor and engage with user feedback for better sentiment.
Modelo Case Study – “Finding a Fighting Spirit”
Modelo
April 2024
Key Findings and Recommendations
- Analyzed Modelo’s current advertising strategy targeting both Hispanic and general market audiences.
- Modelo is highly successful within the Hispanic community, but growth in that segment is limited due to market saturation and rising competition.
- To reach its goal of 100M cases sold, Modelo must expand its appeal to the general market.
- Review and refresh ad creative to boost branding power.
- Highlight the unique bottle design as a point of difference.
- Introduce a memorable slogan: “Modelo is brewed with a fighting spirit.”
- Focus general market messaging on emotional resonance over status.
- A/B test various creatives to optimize ad effectiveness.
Google Nonprofit Marketing Immersion Project
Alpha Family, Riverside
Aug 2022 – Dec 2022
Role, Contributions & Impact
- Developed and managed Google Ads campaigns for Alpha Family to improve visibility and drive traffic to their nonprofit services.
- Conducted keyword research, wrote compelling ad copy, and set up conversion tracking to measure performance.
- Optimized campaigns by analyzing CTR, CPC, and ROAS to ensure effective budget allocation and targeting.
- Doubled CTR, indicating significantly higher ad engagement.
- Achieved a 34% increase in ROAS, improving the return on their ad spend.
- Boosted awareness and visibility for Alpha Family’s mission and programs through targeted, high-intent ad placements.
Community Service
Open Wings
Role, Responsibilities & Impact
- Led digital marketing strategy to promote Open Wings’ impactful programs focused on student behavioral development and mental growth.
- Created and managed social media campaigns, email outreach, and web content to raise awareness about the importance of emotional well-being in education.
- Collaborated with educators, psychologists, and program leads to design compelling content that supported student growth and family engagement.
- Supported mental wellness and behavioral development programs that reached and benefitted 200+ students.
- Increased public engagement and visibility by 30%, leading to stronger partnerships with schools and community leaders.
- Helped expand the organization’s volunteer network and donor base through mission-driven digital campaigns.
Timeline
Digital Marketing Manager
SquareResults
Tempe, AZ (Remote)
Oct 2024 - present
Master of Science in Marketing Analytics
California State University
Long Beach, CA
Aug 2024
Marketing Consultant
Multigonal LLC
Irvine, California
April 2022 - Jan 2024
Marketing Intern
Well Suited College and Career Planning
Los Angeles, CA
Oct 2022 - April 2023
Business Analyst
ZF Group
India
Oct 2021- March 2022
Post Graduate Program in Marketing Management
University of Mumbai
India
Jan 2021
Marketing Coordinator - International Business
Greaves Cotton Limited
India
July 2017 - Oct 2021
Bachelor’s in Mechanical Engineering
University of Aurangabad
India
Jun 2017
Contact
Let's get the conversation started! Explore opportunities and reach out if you're interested in collaborating or working together. I'd love to connect with you on potential projects or discuss how we can achieve success together!
